SIM2 News
4 December 2008

SIM2 Rolls Out New Advertising Campaign Starting With USA Today!

SIM2 announce its new marketing campaign - featuring ads with Hollywood Director David Lynch in USA Today.

Pordenone, Italy – November 2008 — SIM2, the Italian manufacturer whose striking high-performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, is thrilled to announce its new marketing campaign - featuring ads with Hollywood Director David Lynch - rolled out in a special 16-page, HDTV themed insert in USA Today on November 21st.

The HDTV Magazine is included with the Thanksgiving edition of the USA Today, the paper with the widest circulation of any newspaper in the United States (averaging over 2.3 million copies every weekday), and among English-language broadsheets, it comes second worldwide, behind only the 2.6 million daily paid copies of The Times of India.

Earlier this fall SIM2 announced the endorsement of award-winning film director David Lynch as part of the worldwide marketing campaign. Mr. Lynch, a longtime SIM2 customer, has enjoyed the company’s unmatched product quality in his own Hollywood studio for many years—his endorsement comes from personal experience.

“We are very excited about working with Mr. Lynch on this new marketing campaign,” stated Maurizio Cini, President of SIM2 Multimedia. “David’s endorsement, with his reputation for quality filmmaking, is a testament to SIM2’s legendary image reproduction. The message we’re aiming to convey to consumers is that SIM2 is the choice for a director of David’s caliber, and so, too, will it deliver a cinema-quality experience in their home. ”