SIM2 News
7 September 2010

SIM2’s Grand Cinema™ MICO 50 Wins Prestigious EISA Award

Best Product 2010-2011

Pordenone, Italy – 6 September 2010 - The Grand Cinema™ MICO 50 videoprojector has received accolades worldwide for its unique design and innovative technology. Recently it has received one of the highest honors from the European Imaging and Sound Association (EISA) who chose it as a Best Product 2010-2011. The awards ceremony was held during the Internationale Funkausstellung (IFA) Trade Show in Berlin on Friday, 3 September 2010.

EISA is the largest editorial multimedia organization in Europe, with a membership of nearly 50 audio, video, photo and mobile electronics magazines drawn from 20 European countries. This year's award winners were selected after the deliberations of a judging panel comprising journalists and independent technical experts.

The EISA judging panel was particularly impressed with the exceptional image quality produced by the Grand Cinema™ MICO 50: As quoted from the Award Citation of the EISA Jury: "The home theatre enthusiast will love it: the SIM2 Grand Cinema™ MICO offers amazing picture quality with near perfect colours and amazing black level due its ‘Dynamic Black’ feature. The single Chip DLP projector is based on a new high quality technology that uses RGB LED’s with a lifetime of 30,000 hours as a light source. The usual mechanical rotating colour wheel is no longer needed inside the optical engine. LED technology delivers instant power-up and down coupled with high picture quality lasting for many years without discernable degradation. Removing the need to purchase replacement mercury-based lamps offers the MICO 50 green credentials while saving you money. A range of high quality zoom lenses brings further flexibility to this maintenance-free, high picture quality, low noise offering.”
Click the link below to see the visual citation from EISA website
European Video Projector Award 2010-2011

“This award is the latest testament to SIM2's commitment to providing customers with high quality home theater projectors, designed to deliver exceptional performance while reducing impact on the environment.” Says Maurizio Cini, President of SIM2 Multimedia. “Indeed, we are delighted to have received this award. Recognition from an independent and well-respected organization such as EISA in not only an honor, but also reinforces our continuing innovation in projection technology.”

Grand Cinema™ MICO 50 is one of the products chosen by Francis Ford Coppola for his home and studios. Legendary film director Francis Ford Coppola - a five-time Academy Award-winning film director, writer and producer, best known for his celebrated classics the Godfather trilogy and his Vietnam War epic Apocalypse Now – has endorsed SIM2 projectors after taking a personal tour of the manufacturing plant and receiving a demonstration of the processes from concept to the finish product.

To view the Grand Cinema™ MICO series in action, please visit us at the forthcoming CEDIA Expo, Atlanta (USA), 22-26 September 2010, booth 617.
For additional information about Grand Cinema™ MICO 50 please visit the Product Page